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One of the best things about this strategy is that it takes no time at all to see the effects of your campaign — as soon as you win an ad for a specific keyword, you’ll see a spike in your site traffic. However, if you want to outrank competitors and make searchers want to click your ads, you need to optimize your PPC ads.
Successful ad copy takes the place of the traditional interaction between a potential buyer and a salesperson by highlighting the key benefits of a product or service and addressing any issues the potential buyer may have
Pay-per-click optimization, or PPC optimization, is the practice of analyzing and improving your PPC campaigns at the campaign and ad group level, like by updating landing pages, changing ad copy, or modifying keyword bids.
Create a Recovery Plan. Once we know why your website was hit with a penalty, we create a Recovery Plan to fix it. There’s no guesswork – the plan is thorough and complete, thanks to our proprietary software.